General Sales Manager – Acura of Avon Primary Role: The General Sales Manager is responsible for overseeing the New and Pre-Owned vehicle sales departments, managing the sales team, achieving sales goals, maintaining customer satisfaction, and ensuring operational efficiency across the showroom floor. Key Responsibilities: * Team Leadership: * Recruit, train, and manage the sales team (Sales Consultants, Internet Sales, and potentially Finance Managers). * Motivate and coach staff to meet or exceed sales targets. * Sales Performance: * Set monthly, quarterly, and yearly sales goals. * Track KPIs like unit sales, gross profit, PVR (per vehicle retailed), and closing ratios. * Monitor inventory and aging reports to ensure proper turn rate. * Customer Experience: * Ensure the team delivers a premium buying experience in line with Acura brand standards. * Handle escalated customer issues and work to resolve them efficiently. * Marketing and Inventory: * Collaborate with the Marketing team to create effective advertising campaigns. * Work closely with the inventory manager to ensure the lot is stocked with high-demand vehicles. * Participate in factory ordering and allocation planning. * F&I and Compliance: * Oversee the Finance & Insurance (F&I) department performance. * Ensure all transactions comply with federal, state, and dealership regulations. * Reporting: * Provide regular sales reports to the General Manager or Dealer Principal. * Forecast sales trends and adjust business plans accordingly. Skills and Qualifications: * Automotive sales management experience (typically 3–5+ years). * Strong leadership, negotiation, and communication skills. * Proficient with CRM/DMS systems (e.g., Eleads CDK, Firstlook). * In-depth understanding of Acura brand positioning and customer demographics. * Results-driven mindset with strong financial and analytical skills.
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